“Aesthetically pleasing content is great for vanity projects. Raw and viral content is perfect for KPI’s.”
— Gucci Daniels
Childhood
Born and raised in Liverpool I’m a proud scouser now living in London. Originally I wanted to be a DJ and to get a slot I had to hand out flyers. I then realised all these other budding DJ’s also being forced to hand out flyers didn’t want to. In fact, they used to go and hide in pizza shops and just wait for their set time. I realised everyone wants to be a DJ, I’m going to be the best street team promoter!
I slowly worked my way up to become the ultimate swiss army knife of marketing sweaty dive bars and sticky carpet nightclubs. Roles included designing posters, managing street teams, purchasing media such as billboards, radio ads and, newspaper ads.
Roughly in 2010 was when I experienced my first viral marketing campaign. Through working o
James Hype
My best friend DJ & Producer James Hype got a record deal in 2017, called me up, and said hey, ‘move to London and travel the world with me.’
From September 2017 my energy was all things James Hype. This is where I learned videography.
Live Streaming
In 2020 Coronavirus hit and all James Hype gig’s were canceled. So it was time to improvise. That’s when we started the legendary James Hype Live Stream.
Freelance Videography!
In 2021 it was time for me to spread my wings and reach outside of my comfort zone. This included leaving James Hype and going freelance. My first client was popstar Jax Jones.
Here and now!
As of 2022 I’m now a freelance Videographer & Digital Strategist based in East London. I help musicians, YouTubers, and brands leverage the power of social media content to cultivate engaged fanbases and generate new revenues streams.